November 29, 2018

November 2018: While console games offer a challenge to potential non-endemic brands who want to advertising in game there are fantastic options inside of mobile and social media games. There are a number of advantages to advertising in games compared to traditional ma...

November 26, 2018

November 2018: Gamification is on a fast track into the future, and its not showing any sign of slowing down. If anything, the integration of gamification into marketing efforts is gaining traction and more attention than ever before. Gamification is the process whereb...

November 21, 2018

November 2018: This is an exciting time to be in marketing. New and developing technologies are adding to the mix by the minute. Augmented reality adds a layer of visuals and audio over the real world experience. Compared to virtual reality, AR changes your reality but...

November 14, 2018

November 2018: Esports and advertising go hand in hand. It has been widely reported that more than 80% of esports global revenue was attributed to a combination of sponsorships and advertising with pro gamers pushing the various releases to the next level. Just like wi...

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