December 28, 2018

December 2018, Johannesburg: If any company is going to usher in the age of cloud gaming and game streaming - it’s going to be Google. Google is already a massive part of the gaming industry thanks to its “Google Play” digital distribution service. The app comes preloa...

December 21, 2018

December 2018, Johannesburg: An in-game marketing plan is based on the level of commitment a business or brand is prepared to dedicate towards gamers and in game brand placement. Securing paid ad space in new games is pretty simple for the most part, it is designing an...

December 19, 2018

December 2018, Johannesburg: Next to video content influencer marketing is the next big thing in marketing that combines word of mouth and marketing into a neat brand promotion bundle. When you add esports to the mix you witness a phenomena. Influencer recommendations...

December 12, 2018

December 2018, Johannesburg: If you aren't already implementing or including gamification in your marketing strategy, now is the time to take action. Don’t wait. Gaming as an industry and the need to promote brands is here to stay. Advertising and gaming entertainment...

November 29, 2018

November 2018: While console games offer a challenge to potential non-endemic brands who want to advertising in game there are fantastic options inside of mobile and social media games. There are a number of advantages to advertising in games compared to traditional ma...

November 26, 2018

November 2018: Gamification is on a fast track into the future, and its not showing any sign of slowing down. If anything, the integration of gamification into marketing efforts is gaining traction and more attention than ever before. Gamification is the process whereb...

November 21, 2018

November 2018: This is an exciting time to be in marketing. New and developing technologies are adding to the mix by the minute. Augmented reality adds a layer of visuals and audio over the real world experience. Compared to virtual reality, AR changes your reality but...

November 14, 2018

November 2018: Esports and advertising go hand in hand. It has been widely reported that more than 80% of esports global revenue was attributed to a combination of sponsorships and advertising with pro gamers pushing the various releases to the next level. Just like wi...

July 25, 2018

Food never goes out of fashion and the tech that drives it is developing at a rapid rate. As the world moves through the technological age the business of food tech moves with it. With so many considerations from the environment to digitally powered concepts the food a...

July 18, 2018

Professional gaming in South Africa is not easily achievable. It is a seriously long road to reach the goal and your vision of success. Obviously, you need to enjoy it, but, it takes more than skill and guts. Getting there is slow; it takes time, dedication, and a mamm...

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